An American academic has some advice for Canadian Liberal leader Michael Ignatieff: stop talking issues and start talking morality. George Lakoff, a professor of linguistics at University of California Berkeley, told CTV's Power Play that his studies of the language of politics show that the most successful politicians are those who connect with voters by using a few simple principles.
How very nice of CTV for trying to help out like that, but I am not sure if this guy really knows anything about Michael Ignatieff.
"What Ignatieff does is he talks about the details of policy rather than start with the moral principle … and saying: ‘Here is why this is right,'" he said.
"Secondly, you have to connect with people. People have to feel that you're authentic, that you're believable and that you care about them."
Ignatieff talking about the details of policy? What is this guy talking about? What policy? The only thing the Liberals do is complain about conservative policy and whatever meager policy they may have or even agree with, they end up changing their mind later and flip flop on it. Afghanistan, HST, asbestos, free votes, immigration policy, corporate taxes, etc.
As for Ignatieff trying to be authentic; well that is kind of hard to accomplish when you are just playing a role and pretending rather than being truthful and authentic with yourself. Remember Ignatieff's own words ""Nothing is personal in politics, because politics is theater. It is part of the job to pretend to have emotions that you do not actually feel."
Too late CTV, your obvious attempts to resurrect the political fortunes Ignatieff are not going to work. Perhaps you might want to take George Lakoff's advice to be authentic and honest for yourself and just report the news, quit trying to influence it.