Leader out on tour (again!) Check. (btw how many do-overs does this guy get on 'introducing himself' to Canadians?)
Slogan/ballot question. Check. ( Although it was blatantly stolen from Ronald Reagan, and shows that the Liberals still have no original ideas, at least give 'em credit for the attempt.)
Scare monger. ("You're going to get four more years of Stephen Harper if you vote for (NDP Leader) Jack Layton or (Bloc Quebecois Leader) Gilles Duceppe, it's that simple,") Check.
Take the low road with a couple of smears. Check.
This sure looks like a campaign to me; about the only thing missing was Ignatieff conceding defeat and pleading to the Canadian public not to give PM Harper a majority, but it is still early and the real campaign has yet to begin.
Keep your powder dry. The real show will begin soon enough.